As many other countries the greatest contributor to trends towards infotainment in India has been Murdoch. Murdoch was responsible for first music television channel in Indian language and the first successful adaptation of an international game show in India called Kaun banega cororepati? Other than this STAR has started the 24 hour news channel in Hindi. News Corporations extensive control of both programme content and delivery system had made a hugely powerful player in the Indian visual media Industry. Murdoch was able many others to understand the potential of media in world largest continent. Starting with Hollywood based programme and reorganized Indinaized programs. Although Murdoch business interest in India is wider than Indian television industry. STAR India will pump roughly $100 million into six Indian language channels. This implication has prepared for the media sector in a developing country where one-third of the population is illiterates. Sonwalker noted that newspaper aggressive pursuit of profits in the last decade and the adoption of a corporate culture that gives an over-riding primacy to marketing rather than editorial. It has led to news becoming a product that is no different from soap or toothpaste. It was the main impact of Murdochization in India’s transformed climate of media liberalization.
One of the key aspects related to the increase in the size and influence of the middle class. It has focused specifically on the media which has seen a dramatic shift in the last decade in their content. It projected middle-class values and concerns. Prominent sections of media have emerged as the vehicle for the articulation and voluble advocacy of middle-class interests (Appadurai 1996). But Murdochization effect on the Indian media has created, media house are profit-driven enterprises, with the focus on maximizing advertising revenues. The demise of the local language press even as there is an unmatched media boom in India. The regional operated press could not stand up to competition from global media, especially in the face of a systematic marginalization of the resources. The state of the regional operative media is perhaps reflective of the feelings of the minority population in different states of India. The entrance of global media operators in regional languages has badly affected to the traditional press culture. In past few years there was lot of traditional media houses, which was stand for the poor and needy has acquired by media capitalists like Murdoch.
India’s media industry, since the advent of satellite television, has become ratings driven. It functions to create profits for television companies, advertisers, and manufacturers. It is not geared to serving the development needs of the state or the educational needs of its citizens. Thus, in this country where according to various studies more than half the population hovers close to starvation and destitution, media narratives make no references to poor and lower middle class Indians who have all but been erased from public consciousness. Media narratives feature the rich and up-coming middle classes or the wealthy among Indian population.
The Murdochization effect badly affected even Indian news channels. News broadcast is veering towards increasing tabloidization .The news avoids all reference to harsh realities of urban and rural India, such as languishing agricultural growth across the country, and increasing pollution and lack of civic amenities in towns and cities and to give greater coverage to crime, celebrities, films and fashion. The lack of relevance to the real India, and a constant reiteration of India’s potential in media, has sparked a reappearance of nationalism. There is a new confidence among Indians in their country and they feel that India is a country to be reckoned with in the global arena. Media has created catch phrases like ‘Team India’ that refer to an all encompassing and singular Indian identity. But most of the time these captions has used for commercial purpose during the time of different events to promote the channel under the guideline of Corporate Social Responsibility
Tuesday, December 8, 2009
Tuesday, November 24, 2009
hiNGLISH,mANGLISH,kANgLISH..............ISH
The definition of communication is shared in the Webster's Dictionary as "sending, giving, or exchanging information and ideas," which is often expressed nonverbally and verbally. Communication begins with language, the distinctive ability which has made possible the evolution of human society. India has Different religion, variant ethnicities and multi language communication. The mixture is called ‘Diversity in Unity’. But the differences always keep their individuality, if its language or religion.
English has enjoyed a special status in India because of the country’s colonial history and it still continues to be a widely spoken language in India. With the growth of international trade and formation of the United Nations Organization, the world, increasingly felt the need for one language to converse. English took over this role. Indian young generation also follow that rule in neo globalizing period. The average Indian youth are more comfortable with English than their parents. In urban neighbourhoods, most users are very comfortable with ‘Hinglish’ a hybrid of Hindi and English. In a multi-cultural place, where the population is a floating one, youngsters are comfortable not only in English but also speak the national language and a local language. Thus normal day to day activities are conducted in this strange mixture. One of the most popular songs on the Indian airwaves these days is “pappu can’t dance sala” bilingual, part descriptive, part narrative with a sprinkling of slang and brand names. This song personifies Indian youth of the moment. The study conducted by University of Wales, recently projected that at about 350 million, the world's Hinglish speakers may soon outnumber native English speakers. Economic liberalization, infiltration of satellite television and other global trends is changing the socio economic fabric of India. Thus, North-South language divide is disappearing and Hinglish has become the common linguistic communication mode. This is more commonly seen in urban and semi-urban centres of India, but is slowly spreading its root into rural and remote areas via television and word of mouth, slowly achieving vernacular status.As Hinglish is gaining popularity, people belonging to states where different dialects are used, are creating their own unique brand of Hinglish. The Indian film industry and advertisement sector have always embraced Hinglish and nowadays viewers see a greater number of songs in Hindi + English.
Language specialists specified, a language dies every two weeks. Half of the world’s languages may not be spoken in the next century. This is an extremely serious concern. Hindi is the second-most widely spoken language in the world. It is the dominant language of India, which is also the world’s second largest nation in terms of its population. But now westernization is over ruling the ancient Indian language which has a sound traditional back ground. The existence loss of a language has claimed as the devaluation of a culture.
English has enjoyed a special status in India because of the country’s colonial history and it still continues to be a widely spoken language in India. With the growth of international trade and formation of the United Nations Organization, the world, increasingly felt the need for one language to converse. English took over this role. Indian young generation also follow that rule in neo globalizing period. The average Indian youth are more comfortable with English than their parents. In urban neighbourhoods, most users are very comfortable with ‘Hinglish’ a hybrid of Hindi and English. In a multi-cultural place, where the population is a floating one, youngsters are comfortable not only in English but also speak the national language and a local language. Thus normal day to day activities are conducted in this strange mixture. One of the most popular songs on the Indian airwaves these days is “pappu can’t dance sala” bilingual, part descriptive, part narrative with a sprinkling of slang and brand names. This song personifies Indian youth of the moment. The study conducted by University of Wales, recently projected that at about 350 million, the world's Hinglish speakers may soon outnumber native English speakers. Economic liberalization, infiltration of satellite television and other global trends is changing the socio economic fabric of India. Thus, North-South language divide is disappearing and Hinglish has become the common linguistic communication mode. This is more commonly seen in urban and semi-urban centres of India, but is slowly spreading its root into rural and remote areas via television and word of mouth, slowly achieving vernacular status.As Hinglish is gaining popularity, people belonging to states where different dialects are used, are creating their own unique brand of Hinglish. The Indian film industry and advertisement sector have always embraced Hinglish and nowadays viewers see a greater number of songs in Hindi + English.
Language specialists specified, a language dies every two weeks. Half of the world’s languages may not be spoken in the next century. This is an extremely serious concern. Hindi is the second-most widely spoken language in the world. It is the dominant language of India, which is also the world’s second largest nation in terms of its population. But now westernization is over ruling the ancient Indian language which has a sound traditional back ground. The existence loss of a language has claimed as the devaluation of a culture.
Profit motivated journalism
During the period of globalization television, radio, and press media have become increasingly globalized. Globalization is predicated upon a dominant liberal economic model, which involves creation of a global market economy and the rise of multinational and transnational corporation’s income.
The Indian Entertainment and Media Industry have out-performed the Indian economy in last one decade. It is raising with the economic growth and rising income levels. According to Federation of Indian Chambers of Commerce and Industry (FICCI) and Price water House coopers (PWC) report on “Media & Entertainment- 2008” it recorded a growth of 17% in 2007 over previous year. Industry size reached Rs. 51,300 Crore in 2007, up from Rs. 43,800 Crore in 2006. Advertising industry recorded a growth of 22% in 2007 over 2006 .It is contributed 38% of the industry’s revenues. Indian Entertainment and Media Industry projected to grow by 18% cumulatively over the next five years; projected to reach Rs. 1,15,700 Crore by 2012. Foreign investments in the Entertainment and Media (E and M) industry reached a record high of US $211 million in 2007. The industry saw the entry of new players and existing players expanding by diversifying into new segments, spreading their presence across value chains, broadening their horizons by increasing their geographic presence. For example Indian cooperate giant Reliance Group has entered in the filmed entertainment and radio segment. In 2005, Reliance Capital bought a majority stake in Adlabs which have a strong presence in entertainment segment. Reliance also made its entry into the radio segment by bidding for over 50 FM radio stations across the country with aggregate bids of over INR 1.5 billion. Rather than this direct foreign investment took place in Indian English dailies such as Hindustan Times and Business Standard by Henderson Global and Financial Times respectively.
The Indian Entertainment and Media Industry have out-performed the Indian economy in last one decade. It is raising with the economic growth and rising income levels. According to Federation of Indian Chambers of Commerce and Industry (FICCI) and Price water House coopers (PWC) report on “Media & Entertainment- 2008” it recorded a growth of 17% in 2007 over previous year. Industry size reached Rs. 51,300 Crore in 2007, up from Rs. 43,800 Crore in 2006. Advertising industry recorded a growth of 22% in 2007 over 2006 .It is contributed 38% of the industry’s revenues. Indian Entertainment and Media Industry projected to grow by 18% cumulatively over the next five years; projected to reach Rs. 1,15,700 Crore by 2012. Foreign investments in the Entertainment and Media (E and M) industry reached a record high of US $211 million in 2007. The industry saw the entry of new players and existing players expanding by diversifying into new segments, spreading their presence across value chains, broadening their horizons by increasing their geographic presence. For example Indian cooperate giant Reliance Group has entered in the filmed entertainment and radio segment. In 2005, Reliance Capital bought a majority stake in Adlabs which have a strong presence in entertainment segment. Reliance also made its entry into the radio segment by bidding for over 50 FM radio stations across the country with aggregate bids of over INR 1.5 billion. Rather than this direct foreign investment took place in Indian English dailies such as Hindustan Times and Business Standard by Henderson Global and Financial Times respectively.
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